{"title":"Initio","description":null,"products":[{"product_id":"initio-oud-for-greatness-eau-de-parfum-sample","title":"Initio Oud for Greatness Eau de Parfum Sample","description":"\u003cp\u003eInitio Oud for Greatness is one of the most boldly named fragrances in niche perfumery — and it lives up to it. A deep, woody oriental from the Paris-based Initio Parfums Privés house, built on their proprietary Psychotropic Compounds philosophy, it combines raw oud with smoky vetiver and magnetic musks to create something genuinely commanding. This is a fragrance that announces itself and stays announced.\u003c\/p\u003e\n\n\u003cp\u003eThe opening is immediate and powerful — smoky oud and a vetiver accord arrive together with real intensity, creating a first impression that is dark, resinous and utterly distinctive. The heart develops a subtle spice and incense quality that adds depth without softening the dominant oud character. The base is warm, long-lasting and deeply sensual — ambroxan and musks create a skin-close warmth that carries the oud for extraordinary periods, often exceeding twelve hours. Projection is excellent without being antisocial, and this is a fragrance that will be noticed wherever you wear it. Oud for Greatness earns every bit of its reputation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick look\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFamily: Woody oud oriental\u003c\/li\u003e\n  \u003cli\u003eTop notes: Oud, smoky vetiver\u003c\/li\u003e\n  \u003cli\u003eHeart: Incense, spices\u003c\/li\u003e\n  \u003cli\u003eBase: Ambroxan, musks, dark woods\u003c\/li\u003e\n  \u003cli\u003eMood: Bold, commanding, deeply luxurious\u003c\/li\u003e\n  \u003cli\u003eIdeal for: Evening wear, cooler months, special occasions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy sample first?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOud is the most polarising material in perfumery. Oud for Greatness is an intense, committed expression of it — not a gentle introduction. A sample across a full evening tells you definitively whether this level of intensity is what you want before making a significant investment.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you'll receive\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA sealed glass atomiser spray vial containing genuine Initio Oud for Greatness, decanted directly from the original bottle. Each ml gives approximately 15 sprays. The 1ml delivers a thorough evening impression. The 5ml lets you explore it across multiple occasions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it authentic?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery decant is drawn from a sealed, genuine Initio Parfums Privés bottle. Nothing is blended, diluted or altered in any way.\u003c\/p\u003e","brand":"Scentsandsamples","offers":[{"title":"1ml","offer_id":50742270591240,"sku":"","price":3.99,"currency_code":"GBP","in_stock":true},{"title":"2ml","offer_id":50742270624008,"sku":"","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"5ml","offer_id":50742270656776,"sku":"","price":14.99,"currency_code":"GBP","in_stock":true},{"title":"10ml","offer_id":50742270689544,"sku":"","price":27.99,"currency_code":"GBP","in_stock":true},{"title":"30ml","offer_id":53017121882376,"sku":null,"price":69.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/9260\/7752\/files\/Untitleddesign_bf93d531-dc47-4253-8567-1ba9dba50bb0.png?v=1738947653"},{"product_id":"initio-side-effect-eau-de-parfum-sample","title":"Initio Side Effect Eau de Parfum Sample","description":"\u003cp\u003eInitio Side Effect is one of the most seductive and compelling releases in the Initio Parfums Privés range — a fragrance built on the house's Psychotropic Compounds philosophy with the explicit intention of creating an addictive, magnetic effect on those around you. It blends vanilla, rum and musks into something that is simultaneously comforting, sophisticated and difficult to ignore. Once you discover what it does on your skin, it has a way of becoming indispensable.\u003c\/p\u003e\n\n\u003cp\u003eThe opening is warm and immediately disarming — rum and a spiced citrus accord create a smooth, boozy brightness that feels luxurious from the first spray. The heart develops a creamy vanilla quality that deepens as the fragrance settles, with a subtle coconut thread that adds tropical warmth without tipping into gourmand excess. The base is the real achievement: ambroxan and musks create a skin-close, deeply warm dry-down that is almost narcotically pleasant — this is the note that people lean in to smell, and it carries for an extraordinary length of time. Side Effect earns its name.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick look\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFamily: Oriental vanilla\u003c\/li\u003e\n  \u003cli\u003eTop notes: Rum, spiced citrus\u003c\/li\u003e\n  \u003cli\u003eHeart: Vanilla, coconut, tonka bean\u003c\/li\u003e\n  \u003cli\u003eBase: Ambroxan, musks, woods\u003c\/li\u003e\n  \u003cli\u003eMood: Warm, seductive, magnetic\u003c\/li\u003e\n  \u003cli\u003eIdeal for: Evening wear, cooler months, close encounters\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy sample first?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVanilla and rum fragrances interact heavily with skin chemistry — on some skin, Side Effect reads as smooth and sophisticated; on others the sweetness can amplify considerably. A full day's wear on your own skin tells you precisely which experience you'll have.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you'll receive\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA sealed glass atomiser spray vial containing genuine Initio Side Effect, decanted directly from the original bottle. Each ml gives approximately 15 sprays. The 1ml delivers a thorough impression across a full day. The 5ml lets you explore it properly across multiple occasions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it authentic?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery decant is drawn from a sealed, genuine Initio Parfums Privés bottle. Nothing is blended, diluted or altered in any way.\u003c\/p\u003e","brand":"Scentsandsamples","offers":[{"title":"1ml","offer_id":51002309968136,"sku":"","price":3.89,"currency_code":"GBP","in_stock":true},{"title":"2ml","offer_id":51002310000904,"sku":"","price":6.59,"currency_code":"GBP","in_stock":false},{"title":"5ml","offer_id":51002310033672,"sku":"","price":15.39,"currency_code":"GBP","in_stock":false},{"title":"10ml","offer_id":51002310066440,"sku":"","price":27.49,"currency_code":"GBP","in_stock":false},{"title":"30ml","offer_id":52674673836296,"sku":null,"price":71.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/9260\/7752\/files\/Untitleddesign_29_0aef2507-dd16-41e6-a57b-a74c0ae7b65a.png?v=1742069886"},{"product_id":"initio-musk-therapy-eau-de-parfum-sample","title":"Initio Musk Therapy Eau de Parfum Sample","description":"\u003cp\u003eInitio Musk Therapy is the Paris-based niche house's most gentle and universally wearable creation — a luminous, skin-like musk fragrance that works by enhancing and amplifying the wearer's own natural scent rather than imposing something on top of it. Built on Initio's proprietary Psychotropic Compounds research, it's a fragrance designed to create an almost irresistible personal aura. The result is quietly addictive and strangely impossible to stop smelling.\u003c\/p\u003e\n\n\u003cp\u003eThe opening is soft and immediately enveloping — a clean, slightly powdery musk quality arrives with a brightness from bergamot and green notes that keeps the composition from feeling heavy or suffocating. The heart develops a creamy white floral warmth that adds feminine elegance without becoming a traditional floral fragrance — everything here exists in service of the musk character. The base is where Musk Therapy does its best work: a deep, skin-close musk accord with smooth sandalwood creates an intimate, almost second-skin quality that carries for hours and draws people in. This is a fragrance for those who want to smell like the best possible version of themselves.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick look\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFamily: Musk floral\u003c\/li\u003e\n  \u003cli\u003eTop notes: Bergamot, green notes\u003c\/li\u003e\n  \u003cli\u003eHeart: White florals, creamy accord\u003c\/li\u003e\n  \u003cli\u003eBase: Musk, sandalwood, ambrette\u003c\/li\u003e\n  \u003cli\u003eMood: Soft, intimate, skin-like\u003c\/li\u003e\n  \u003cli\u003eIdeal for: Year-round, close encounters, everyday wear, evenings\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy sample first?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMusk fragrances interact more intensely with individual skin chemistry than almost any other family. Musk Therapy is designed to meld with your skin — which means it genuinely smells different on everyone. A sample worn across a full day shows you exactly what your version of Musk Therapy will be.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you'll receive\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA sealed glass atomiser spray vial containing genuine Initio Musk Therapy, decanted directly from the original bottle. Each ml gives approximately 15 sprays. The 1ml gives a full day's impression. The 5ml lets you explore it across different occasions and moods.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it authentic?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery decant is drawn from a sealed, genuine Initio Parfums Privés bottle. Nothing is blended, diluted or altered in any way.\u003c\/p\u003e","brand":"Scentsandsamples","offers":[{"title":"1ml","offer_id":56583706149128,"sku":null,"price":3.49,"currency_code":"GBP","in_stock":true},{"title":"2ml","offer_id":56583706181896,"sku":null,"price":5.99,"currency_code":"GBP","in_stock":true},{"title":"5ml","offer_id":56583706214664,"sku":null,"price":13.99,"currency_code":"GBP","in_stock":true},{"title":"10ml","offer_id":56583706247432,"sku":null,"price":24.99,"currency_code":"GBP","in_stock":true},{"title":"30ml","offer_id":56583706280200,"sku":null,"price":64.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/9260\/7752\/files\/Untitled_design_-_2026-04-10T231530.726.png?v=1775859381"},{"product_id":"initio-discovery-set","title":"Initio Discovery Set","description":"\u003cp\u003eThe Initio Discovery Set brings together three of the most distinctive and compelling releases from the Paris-based niche house — Musk Therapy, Side Effect, and Oud for Greatness. Each fragrance is built on the house's Psychotropic Molecules philosophy, using ingredients scientifically selected for their effect on mood, attraction, and sensory response. Together they cover the full spectrum of what Initio does best: clean skin-close intimacy, dark seductive warmth, and bold woody depth.\u003c\/p\u003e\n\n\u003cp\u003eMusk Therapy is the house's most approachable and universally wearable creation — a luminous, radiant musk that sits close to the skin and works as an effortless everyday layer. Side Effect is richer and more seductive, built around a warm vanilla-rum accord that draws people in without ever feeling heavy. Oud for Greatness is the boldest of the three — a deep, smoky, woody oriental built around some of the finest oud ingredients in the house's range. Worn together or separately, these three cover morning, afternoon and evening without overlap.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat's included\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInitio Musk Therapy Eau de Parfum — sealed glass atomiser spray vial\u003c\/li\u003e\n  \u003cli\u003eInitio Side Effect Eau de Parfum — sealed glass atomiser spray vial\u003c\/li\u003e\n  \u003cli\u003eInitio Oud for Greatness Eau de Parfum — sealed glass atomiser spray vial\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick look\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHouse: Initio Parfums Privés\u003c\/li\u003e\n  \u003cli\u003ePhilosophy: Psychotropic Molecules — fragrance designed to influence mood and attraction\u003c\/li\u003e\n  \u003cli\u003eMusk Therapy: clean, radiant, skin-close musk — ideal for everyday wear\u003c\/li\u003e\n  \u003cli\u003eSide Effect: warm vanilla-rum, seductive and enveloping — ideal for evenings\u003c\/li\u003e\n  \u003cli\u003eOud for Greatness: bold, smoky, deep woody oriental — ideal for occasions\u003c\/li\u003e\n  \u003cli\u003eIdeal for: those new to Initio, or building a versatile niche wardrobe\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy sample first?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInitio fragrances interact with skin chemistry in ways that vary significantly from person to person — that is, by design. Sampling all three before committing to full bottles is the only way to know which version of each fragrance is truly yours.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs it authentic?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery decant is drawn from sealed, genuine Initio bottles. 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